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Webinar: Futureproofing Hospitality in 2026

Trends in Trust, Loyalty, and Guest Experience

Crafting authentic brands that guests trust

In today’s hospitality landscape, guests form opinions long before they arrive, often based on what they see online. Yet too often, the digital story and the real-world experience don’t align.

In this session, renowned hospitality strategist Scott Eddy and Snapfix CEO Brett Robbins discuss how hotels can build authenticity, earn trust, and create guest experiences that live up to their brand promise.

Through honest insights and real-world examples, they’ll explore how storytelling, consistency, and genuine connection drive lasting loyalty. From social media strategy to brand perception, this conversation will show how being real, not just polished, is what truly sets a hotel apart in 2026 and beyond.

You'll learn how to:

  • Build genuine trust online and offline: Align your hotel’s digital story with real-world guest experiences

  • Create memorable, humanized guest experiences: Simple strategies to make your hotel feel personal and authentic.

  • Stand out in a crowded digital space: Turn social media followers into loyal guests with impactful storytelling.

  • Increase repeat bookings through consistency: Learn how operational and marketing alignment strengthens guest satisfaction.

  • Adopt top-performing habits: Discover the storytelling and branding practices successful hotels use to keep guests coming back.

Speakers

Scott Eddy

Global Hospitality Brand Strategist

Scott Eddy is one of hospitality’s most recognised personalities, known for his no-nonsense approach to social media, branding, and storytelling. With a career that spans luxury travel, digital marketing, and global brand building, Scott has worked with some of the world’s leading hotel groups and tourism boards to elevate their online presence and connect authentically with guests.

As a keynote speaker and consultant, he is passionate about helping hotels tell their stories with honesty and impact. Scott’s straight-talking insights have inspired thousands of hospitality professionals to embrace authenticity, build community, and turn followers into loyal guests.

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Host

Brett Robbins

CEO at Snapfix

Brett Robbins is the CEO of Snapfix, the visual-first operations platform used by thousands of hotels worldwide to streamline operations by improving maintenance, compliance, and communication.

With a background in technology and operational leadership, Brett is driven by one goal; helping hotel teams deliver exceptional guest experiences through simplicity and consistency.

Under his leadership, Snapfix has become a trusted partner for hotels seeking operational excellence through collaboration and productivity. Brett brings a practical, people-first perspective to how technology can empower staff, enhance consistency, and create guest experiences that truly match the brand story.

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See Snapfix in action

Snapfix is the most intuitive & powerful maintenance app, bringing productivity to your operations with photo-first work orders.

What customers are saying about Snapfix

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Brocket Hall Estate

“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”

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General Manager

Lee Williams

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InterContinental

"Snapfix is great for our hotel's maintenance and cleaning tasks. Using photos for communication is so easy and efficient for our team. I recommend Snapfix highly to any hotelier."

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General Manager

Nicky Logue

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Highway West Vacations 

“There are few software solutions in hospitality that qualify as easy wins, but Snapfix is definitely one of them.”

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Corporate Director of Rooms

Nathan Harkins

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Eccles Hotel

“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”

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David Manning

General Manager

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Skyview Bangkok

“Snapfix has become an integral part of our operations. We've rolled it out across every department, and the transparency, data, insights, productivity, and process improvements have been nothing short of remarkable. Most importantly, it's had a significant positive impact on our guest experience.”

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Nathan Quinlan

Hotel Manager